01. Can we design better opportunities for people to connect in real life?
Creative experiments exploring whether small changes to the spaces, systems, and rituals around us can make it easier for strangers to connect.
Current experiments:
Find an experiment that interests you.
001 — Sit With Me
Hypothesis: A simple, visible signal of openness will make strangers more likely to share space and start a conversation.
002 — Date Menu
Hypothesis: Giving people a socially comfortable way to opt into a blind introduction will make them more willing to meet someone new in person.
003 — Fitness League
Hypothesis: Scarcity, friendly competition, and a limited invitation will give gym members a natural reason to approach one another and form new social connections.
004 — Grocery Connection
Hypothesis: A private, numbered-basket system will make it easier for shoppers who notice one another to express interest without the pressure of a cold approach.
02. What I bring to the work?
I take experiments from hypothesis to real-world execution — developing the concept, directing the creative, producing the test, and documenting what we learn.
I typically handle:
01 — Design the experiment
-
concept development
-
hypothesis + experiment design
-
participant experience
-
creative direction
02 — Bring it to life
-
production
-
filming
-
materials / prototypes
-
real-world execution
03 — Document what we learn
-
editing and post-production
-
social content
-
behavioral observations / results
-
case-study documentation
03. Let's test one together.
Wiingmate partners with businesses, researchers, creators and specialists to test new ways people might connect in everyday life. The experiments are intentionally small: no giant production, no months-long commitment, and no need to fundamentally change how you operate. We test something interesting together, learn from it, and see where it leads.
Ways to collaborate:
01 — Host an experiment
Coffee shops, restaurants, gyms, retailers, hotels, events, workplaces.
02 — Help design an experiment
Behavioral scientists, designers, technologists, researchers, architects, community organizers.
03 — Back an experiment
Brands, sponsors, foundations, platforms and organizations interested in connection.
WHAT A COLLABORATION CAN PRODUCE
-
a low-risk way to test a new customer or community experience
-
finished social content documenting the experiment
-
a documented case study with findings and learnings
-
measurable behavioral insights
-
credit as a development partner
-
early access to an idea that could grow into something larger
Why Wiingmate?
Wiingmate grew out of a long-standing interest in what helps strangers become less strange.
Through small real-world experiments, I’m exploring how environments, signals, and systems can make it easier for people to connect — socially, professionally, romantically, or otherwise.
I don’t know yet whether this becomes a creative practice, product, service, or something else. The goal is to learn what actually works, build evidence around it, and see where it leads.
Brad Feeser
wiingmate.com
